Why use a Cover Letter

Why use a Cover letter?

You are writing the cover letter to get an interview. Every time you send your CV, it should be accompanied by a brief cover letter of no more than one page.

There are two types of letter:
A targeted letter - in response to an advertised vacancy.
A speculative letter - to ask if there are any jobs available.

Advertised vacancies can attract 100s of replies so your targeted letter needs to tell an employer why you are the ideal candidate for the position.

In a speculative letter, always find out the name of the person recruiting or the name of the Personnel or Human Resources Manager and address your letter to them personally.

A cover letter gives you the opportunity to highlight your selling points and explain why you are sending your CV. It allows you to explain what qualifies you for the opportunity, why you are interested and the skills you can offer a prospective employer. Demonstrate your motivation for, your interest in and your knowledge of the company. Try to think from the employer’s perspective – why should they choose you?

Cover letters should be original and should “match” a specific job specification.

Address your letter to a specific person rather than "To Whom it May Concern" or "Dear Sir or Madam." You can call companies directly and ask a receptionist for the name, title and correct spelling of the appropriate contact or try to get the information from their website.

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